Acceptable registrations in the queue through April 6 at 7:45p ET have now been activated. Enjoy! -M.W.

Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619

Holiday 2020 Ratings

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario

Chrocket87
Posts: 148
Joined: Thu Sep 03, 2015 1:46 pm

Re: Holiday 2020 Ratings

Post by Chrocket87 » Wed Jan 27, 2021 11:59 pm

It’s worth noting that 98.7 would likely be a top five station 6+ had they stayed the course with Christmas music. Instead, they have a 2.0 share. Yikes!


Blue Lives Matter.

radioandtventhusiast
Posts: 420
Joined: Wed Nov 20, 2019 4:08 pm

Re: Holiday 2020 Ratings

Post by radioandtventhusiast » Thu Jan 28, 2021 2:09 pm

Chrocket87 wrote:
Wed Jan 27, 2021 11:59 pm
It’s worth noting that 98.7 would likely be a top five station 6+ had they stayed the course with Christmas music. Instead, they have a 2.0 share. Yikes!
That's very low for a station with a new format. Entercom made a mistake.



User avatar
WOHO
Posts: 524
Joined: Thu Dec 16, 2004 12:05 am
Location: 2965 Pickle Rd.

Re: Holiday 2020 Ratings

Post by WOHO » Thu Jan 28, 2021 2:39 pm

A 16+ share for the Holiday period- holy smokes, so much repetition and limited playlist, I certainly did NOT expect it to garner that giant of a market share



JLesinski
Posts: 312
Joined: Sat May 25, 2019 11:43 pm

Re: Holiday 2020 Ratings

Post by JLesinski » Thu Jan 28, 2021 3:30 pm

WLLZ trending down and/or treading water. When will they get the hint? :rollin
Play good solid rock and roll tunes from the 80's and 90's and dont spin the safe songs too much. Thats all we ask.



radioandtventhusiast
Posts: 420
Joined: Wed Nov 20, 2019 4:08 pm

Re: Holiday 2020 Ratings

Post by radioandtventhusiast » Thu Jan 28, 2021 4:08 pm

WOHO wrote:
Thu Jan 28, 2021 2:39 pm
A 16+ share for the Holiday period- holy smokes, so much repetition and limited playlist, I certainly did NOT expect it to garner that giant of a market share
Unfortunately, even with a repetitive playlist, when you're the only station playing Christmas music, people will still listen nonetheless.



User avatar
48125er
Posts: 146
Joined: Thu Aug 04, 2011 5:50 pm

Re: Holiday 2020 Ratings

Post by 48125er » Thu Jan 28, 2021 11:21 pm

I tried to listen to 98.7 today, but within a half hour, i forgot and i thought i was listening to 96.3 with Post malone, simple plan then billie eilish.



stopnswop2
Posts: 2799
Joined: Wed Oct 28, 2015 2:08 pm
Location: Novi, MI
Contact:

Re: Holiday 2020 Ratings

Post by stopnswop2 » Fri Jan 29, 2021 12:15 am

WOHO wrote:
Thu Jan 28, 2021 2:39 pm
A 16+ share for the Holiday period- holy smokes, so much repetition and limited playlist, I certainly did NOT expect it to garner that giant of a market share
It's because there was no other option.
Nobody else was playing it


Music is my life.

User avatar
MWmetalhead
Site Admin
Posts: 5304
Joined: Sun Oct 31, 2004 11:23 am

Re: Holiday 2020 Ratings

Post by MWmetalhead » Fri Jan 29, 2021 7:13 am

The holiday book isn't all that meaningful because WNIC grabs 8 to 10 extra shares that cause other stations' numbers to be lower than usual.

The January book will be more meaningful.


Using Robinhood for online equities and options trades is a terrible idea. USE A LEGITIMATE BROKER-DEALER INSTEAD! (Fidelity, Schwab, TD Ameritrade, Edward Jones, etc.)

non-anon bob
Posts: 145
Joined: Thu Oct 06, 2005 10:41 pm
Location: South Lyon

Re: Holiday 2020 Ratings

Post by non-anon bob » Fri Jan 29, 2021 4:53 pm

ALT 98.7 will have a quick death, especially without any local air talent. A 2.0 for the Holiday book. It will probably sink to a 1.2 share by summer.


...and NOW, Ladies & Gentlemen...The Next Poster!
...CKLW, the Motor City...

User avatar
WOHO
Posts: 524
Joined: Thu Dec 16, 2004 12:05 am
Location: 2965 Pickle Rd.

Re: Holiday 2020 Ratings

Post by WOHO » Fri Jan 29, 2021 8:26 pm

So why didn't 98.7 go all Christmas?



User avatar
Robert Faygo
Posts: 302
Joined: Sun Dec 20, 2020 5:26 pm
Location: Van Down By The River
Contact:

Re: Holiday 2020 Ratings

Post by Robert Faygo » Fri Jan 29, 2021 9:58 pm

WOHO wrote:
Fri Jan 29, 2021 8:26 pm
So why didn't 98.7 go all Christmas?
They did, and beat 100.3 to the punch in fact. That all changed when they flipped to Alt just after 88.7 and 93.9 flipped and essentially stopped having anything to do with the US side of the border.


Wellllll... la de frickin da

Post Reply Previous topicNext topic