WOMC 90s Music - my additions

[Deleted User 15342]

If I was programming WOMC, I seriously would be rid of the 90’s and 00’s and go back to 60’s,70’s and 80’s Classic Hits. To cover 5 Decades of music is a stretch.

[stopnswop2]

If I was programming WOMC, I seriously would be rid of the 90’s and 00’s and go back to 60’s,70’s and 80’s Classic Hits. To cover 5 Decades of music is a stretch.

I can not agree more.
The problem is, advertisers don't really care.
"50s and 60s music is for the 55+ crowd only. What, you disagree? La la la, I can't hear you"
But go on YouTube and look up all the big big 60s hits, and the comments are almost all kids.
So that proves it is complete and total ignorance to think the way these advertisers think.
I was listening to Runaround Sue the other day, and man, these teenagers were just loving it in the comments.
I even saw a comment from a guy name shaming some "thot" at his school from Detroit. Lmao

Funny thing though, I found an Entercom classic hits station last night doing just that. And there was quite a lot of late 60s music too. But there was also 90s music..including rap. Very strange.

[ChrisWL1980]

Some of the softer songs on your list are in rotation on 98-7 The Breeze. For example, "Baby Baby" was played just this evening. I wouldn't expect to see a lot of those softer AC titles make it to 104.3's rotation though, especially as long as The Breeze is still around to handle the softer side of '80s-'00s pop. I don't think M.W. has to worry about Celine Dion ever being added to WOMC's playlist. '

The direction I would expect WOMC to go in is adding more of the '90s and early '00s music that mainstream AC stations are already playing - Destiny's Child/Beyonce, Justin Timberlake, Britney and the boy bands, Alanis, Third Eye Blind, Sheryl Crow and other modern AC/pop-alternative acts. Eventually that music will grow too old for mainstream AC's demos just like a lot of the music that was actually played on AC stations at the time (Celine Dion, most of Mariah Carey's catalog, Michael Bolton, Toni Braxton, Gloria Estefan, Josh Groban) already has (more and more of that music is now showing up on adult standards formats like America's Best Music). I think we'll be seeing more crossover between WOMC and the Bounce in the future - maybe not 2Pac and Biggie (can't rule it out though), but maybe Beyonce and even Eminem.

[MWmetalhead]

Entercom might just dump WOMC as we know it and do something different. Look at 104.3 in Chicago.

Terrible comparison.

104.3 in Chicago was barely a top 20 biller as Classic Hits and was losing ratings ground to direct competitor, 94.7 WLS-FM.

104.3 in Detroit is a top 5 biller and has been for many, many years.

[stopnswop2]

Why would they dump Classic Hits? They have been consistently in the top 5 for years.