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Who is going through the commercial logs at Cumulus

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RadioRat
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Who is going through the commercial logs at Cumulus

Post by RadioRat » Fri Apr 24, 2020 10:24 am

Listened to 93.1 last night, 6 PM hour. Long commercial breaks with the same Geico or Scott's ad running in the same stop set. Heard a Covid.gov PSA next to a CDC covid PSA. Small things but it makes me think no one is minding the shop at the Fisher Building.



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MWmetalhead
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Re: Who is going through the commercial logs at Cumulus

Post by MWmetalhead » Fri Apr 24, 2020 11:18 am

Sounds like remnant ad placement to me. 93.1 was already a weak biller. Ad sales are very tough in this environment. Station now has a 4 and a half hour commercial free block each and every workday (9a to 1:30p).


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audiophile
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Re: Who is going through the commercial logs at Cumulus

Post by audiophile » Fri Apr 24, 2020 11:37 am

Satellite feeds have a network "clock", but as ads get pulled they aren't supplying enough fill material. Sloppy.


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MWmetalhead
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Re: Who is going through the commercial logs at Cumulus

Post by MWmetalhead » Fri Apr 24, 2020 7:16 pm

The audio processing during music - not DJ breaks - has sounded terrible on 93.1 the past few days.

Reminds me of Sirius radio circa 2005.


Using Robinhood for online equities and options trades is a terrible idea. USE A LEGITIMATE BROKER-DEALER INSTEAD! (Fidelity, Schwab, TD Ameritrade, Edward Jones, etc.)

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audiophile
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Re: Who is going through the commercial logs at Cumulus

Post by audiophile » Fri Apr 24, 2020 8:08 pm

Sounds like they are feeding music via internet with some local DJ insertion.


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MWmetalhead
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Re: Who is going through the commercial logs at Cumulus

Post by MWmetalhead » Fri Apr 24, 2020 9:57 pm

That's a great description actually.


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48125er
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Re: Who is going through the commercial logs at Cumulus

Post by 48125er » Sat Apr 25, 2020 12:44 am

Last weekend or the weekend before 107.1 was playing the same things the DJs were saying twice.



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audiophile
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Re: Who is going through the commercial logs at Cumulus

Post by audiophile » Sat Apr 25, 2020 7:01 am

They announced the songs twice?


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thatonedude
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Re: Who is going through the commercial logs at Cumulus

Post by thatonedude » Sat Apr 25, 2020 9:20 am

If they do voicetracks on the weekends (they usually don't; 107one seems to try to be live as much as possible), then maybe someone messed up inserting them.

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