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The Neilsen #13 Detroit September PPM
- Big Signal
- Posts: 116
- Joined: Fri Oct 20, 2006 2:46 pm
- Location: Southeast Michigan
Re: The Neilsen #13 Detroit September PPM
I thought we were #14 this month
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Re: The Neilsen #13 Detroit September PPM
Exactly how bad does it have to get ratings and billing wise before Cume-less dumps GNASH-FM? What does rock bottom look like before they either change formats or rebrand the station?
Re: The Neilsen #13 Detroit September PPM
Don't let fuzzpower see this, he'll get upset.
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- MWmetalhead
- Site Admin
- Posts: 5280
- Joined: Sun Oct 31, 2004 11:23 am
Re: The Neilsen #13 Detroit September PPM
WLLZ's cume is down by about 100,000 persons from one survey ago. Not good if that trend persists. Lost about 15% of their unique listener count month over month.
Simple math suggests WRIF's TSL is significantly better than that of WLLZ. My guess is extended listening during Dave & Chuck helps WRIF a lot. For the week, WRIF has a 50% higher Average Quarter Hour share than WLLZ even though its unique listener count is only ~22% higher than that of WLLZ.
Clearly, the typical WRIF listener spends more time with WRIF than the typical WLLZ listener spends with WLLZ.
WJR remains a dumpster fire, 105.9 Kiss is in rough shape, and I gotta say WDVD and WYCD are exhibiting some softness, too.
Simple math suggests WRIF's TSL is significantly better than that of WLLZ. My guess is extended listening during Dave & Chuck helps WRIF a lot. For the week, WRIF has a 50% higher Average Quarter Hour share than WLLZ even though its unique listener count is only ~22% higher than that of WLLZ.
Clearly, the typical WRIF listener spends more time with WRIF than the typical WLLZ listener spends with WLLZ.
WJR remains a dumpster fire, 105.9 Kiss is in rough shape, and I gotta say WDVD and WYCD are exhibiting some softness, too.
Fire Blashill!!!!
Re: The Neilsen #13 Detroit September PPM
Upset about what? I know the Detroit TV DMA is falling. It’s been for decades. Go away troll.
Back to the actual topic at hand, which lower rated station switches formats next? A bold move for WDVD or WDRQ would be to go Christmas just before Halloween to perk up those numbers. It might give WNIC a run for their money.
Re: The Neilsen #13 Detroit September PPM
Suck it fake wheels. I hope your downward trend continues. Play the stuff you should be playing and not tired safe songs everyone has heard a million times. We have WCSX for that.
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Re: The Neilsen #13 Detroit September PPM
I usually stay out of ratings discussions, but I can’t help but notice the impressive cume for The Breeze, especially with a 3.9 rating. Their TSL has to be through the roof (or h-u-g-e).
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Note to WGN... bring back Steve Cochran ASAP.
EDIT: Steve Cochran IS BACK AT WGN!!!
EDIT: Steve Cochran IS BACK AT WGN!!!
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- Posts: 204
- Joined: Sun Dec 26, 2004 12:49 pm
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Re: The Neilsen #13 Detroit September PPM
I usually stay out of ratings discussions, but I can’t help but notice the impressive cume for The Breeze, especially with a 3.9 rating. Their TSL has to be through the roof (or h-u-g-e).
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Note to WGN... bring back Steve Cochran ASAP.
EDIT: Steve Cochran IS BACK AT WGN!!!
EDIT: Steve Cochran IS BACK AT WGN!!!
- MWmetalhead
- Site Admin
- Posts: 5280
- Joined: Sun Oct 31, 2004 11:23 am
Re: The Neilsen #13 Detroit September PPM
Format This - you're wrong about 98.7's TSL. It's not that great.I usually stay out of ratings discussions, but I can’t help but notice the impressive cume for The Breeze, especially with a 3.9 rating. Their TSL has to be through the roof (or h-u-g-e).
Look at the numbers again.
Their TSL is weaker than all of the rock & classic rock stations, WOMC, WYCD, WDRQ, all of the Urban stations, and even WKQI.
Fire Blashill!!!!
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Re: The Neilsen #13 Detroit September PPM
[/quote]
A bold move for WDVD or WDRQ would be to go Christmas just before Halloween to perk up those numbers. It might give WNIC a run for their money.
[/quote]
Nah.
I have no idea or care about DRQ, but I'm sure DVD's female numbers are just fine. 6+ beauty contest numbers don't mean dick.
A bold move for WDVD or WDRQ would be to go Christmas just before Halloween to perk up those numbers. It might give WNIC a run for their money.
[/quote]
Nah.
I have no idea or care about DRQ, but I'm sure DVD's female numbers are just fine. 6+ beauty contest numbers don't mean dick.
Re: The Neilsen #13 Detroit September PPM
Any chance Beasly could/would take on a news/talk like WJR and torpedo it into something decent? That great signal going to waste. And in just 10 years WXYT-AM has managed to become totally irrelevant- you would think that they could play sound effects for Halloween and get a 0.1 share?
Re: The Neilsen #13 Detroit September PPM
1270 has nothing local except the required public affairs show and maybe something brokered on Sunday morning. People in Detroit don’t care much about national sports.