Acceptable registrations in the queue through March 16 at 11:00a ET have now been activated. Enjoy! -M.W.

Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619

Will 5G Leapfrog ATSC 3.0?

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
SixPlusOne
Posts: 332
Joined: Fri Oct 08, 2010 10:03 am

Will 5G Leapfrog ATSC 3.0?

Post by SixPlusOne » Wed Aug 21, 2019 1:32 pm

Courtesy: TVNewsCheck

Will 5G Leapfrog ATSC 3.0?

"All of this means two things to broadcasters. First, our over-the-air advantage inherent in 3.0 will be reduced because the consumer will not necessarily know or care how video is brought into the home. Second, without need of handheld remotes, consumers will not necessarily go to a channel. They will simply say what they want: “Show me Sunday Night Football.”

What is likely to happen to television stations in a fully built-out 5G world? Broadcasters with strong brands will have the opportunity adapt to new technology, adding new local services and new local business lines. Every promise of ATSC 3.0 will theoretically also be available to broadcasters using just 5G. But they will not be alone. 5G will lower the cost of entry for new local competitors. Who will excel and who will fade away in a much more crowded world? That is a question consumers will decide. They will do so based on their perception of brand value."


https://tvnewscheck.com/article/top-new ... -atsc-3-0/



F-Squared
Posts: 199
Joined: Mon May 27, 2019 12:16 pm

Re: Will 5G Leapfrog ATSC 3.0?

Post by F-Squared » Wed Aug 21, 2019 2:18 pm


SixPlusOne wrote:Courtesy: TVNewsCheck

Will 5G Leapfrog ATSC 3.0?

"All of this means two things to broadcasters. First, our over-the-air advantage inherent in 3.0 will be reduced because the consumer will not necessarily know or care how video is brought into the home. Second, without need of handheld remotes, consumers will not necessarily go to a channel. They will simply say what they want: “Show me Sunday Night Football.”

What is likely to happen to television stations in a fully built-out 5G world? Broadcasters with strong brands will have the opportunity adapt to new technology, adding new local services and new local business lines. Every promise of ATSC 3.0 will theoretically also be available to broadcasters using just 5G. But they will not be alone. 5G will lower the cost of entry for new local competitors. Who will excel and who will fade away in a much more crowded world? That is a question consumers will decide. They will do so based on their perception of brand value."


https://tvnewscheck.com/article/top-new ... -atsc-3-0/
No way, Jose. If anything, they need to work in cooperation with each other. 5G is for the internet and ATSC 3.0 is for television. Both are over the air. One requires a subscription, one doesn't. They can co-exist and they won't be interfering with each other.

Sent from my SM-G955U using Tapatalk




F-Squared
Posts: 199
Joined: Mon May 27, 2019 12:16 pm

Re: Will 5G Leapfrog ATSC 3.0?

Post by F-Squared » Thu Aug 22, 2019 1:03 am

Jeff Dugan wrote:5G will indeed exceed ATSC 3.0 just on the mere fact ATSC 3.0 is not mandated and also the fact that less than 21 percent of U.S. households still get their television over the air and that number is slowing dropping tons of people are cutting the cord not for broadcast television but for internet television.
5G isn't mandated either. And you have to pay loads of money for it. Phones are expensive. Service is crazy expensive. 3.0 is also integrated with the internet, so they are able to work hand-in-hand, but they don't have to.

Sent from my SM-G955U using Tapatalk




Post Reply Previous topicNext topic