https://www.nytimes.com/2021/01/18/busi ... e=HomepageShareholders in Home Depot and the advertising giant Omnicom have filed resolutions asking the companies to investigate whether the money they spent on advertisements may have helped spread hate speech and misinformation.
The resolutions were filed in November but were not made public until Monday. They were coordinated by Open MIC, a nonprofit group that works with shareholders at media and technology companies.
The two shareholder resolutions, which used similar language, asked Home Depot and Omnicom to commission independent investigations into whether their advertising policies “contribute to the spread of hate speech, disinformation, white supremacist activity, or voter suppression efforts.”
“Advertisers are not passive bystanders when they inadvertently finance harm,” the resolutions said. “Their spending influences what content appears online.”
Omnicom manages $38 billion a year for its marketing clients, while Home Depot advertises heavily on Facebook, according to the filings.
Misinformation about voter fraud, spread in large part through online platforms, contributed to a siege of the U.S. Capitol on Jan. 6 by a mob fueled by debunked conspiracy theories about a stolen election — theories promoted by President Trump and his allies.
These days, companies devote more than half their spending on global marketing to digital ads. Because many of those ads are placed by third-party vendors using automated algorithms, often with little human oversight, companies are frequently unaware when their ads show up on websites that peddle misinformation.
A report last week by NewsGuard highlighted the problem. The company evaluates the trustworthiness of online news outlets, and was started by Steven Brill, the founder of the magazine The American Lawyer, and Gordon Crovitz, a former publisher of The Wall Street Journal. The report found that 1,668 brands ran 8,776 unique ads on 160 sites that published misinformation about the 2020 election.
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Going after ad dollars on Conspiracy Media
Going after ad dollars on Conspiracy Media
We all are aware that certain conspiracy media are trying to grow at this point. Now shareholders making it clear they don't want their brands to be part of it.
“The more you can increase fear of drugs, crime, welfare mothers, immigrants and aliens, the more you control all of the people.”
― Noam Chomsky
Posting Content © 2024 TC Talks Holdings LP.
― Noam Chomsky
Posting Content © 2024 TC Talks Holdings LP.
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MotorCityRadioFreak
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Re: Going after ad dollars on Conspiracy Media
OAN=one asshole network
They/them, non-binary and proud.
Remember that “2000 Mules” was concocted by a circus of elephants.
The right needs to stop worry about what’s between people’s legs. Instead, they should focus on what’s between their ears.
Audacity sucks.
Remember that “2000 Mules” was concocted by a circus of elephants.
The right needs to stop worry about what’s between people’s legs. Instead, they should focus on what’s between their ears.
Audacity sucks.