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Layoffs at WAMU, Washington.

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Turkeytop
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Layoffs at WAMU, Washington.

Post by Turkeytop » Fri Feb 23, 2024 10:16 pm

Exclusive: WAMU lays off 15 staffers, shuts down DCist

Washington's NPR affiliate, WAMU, plans to shut down local news site DCist and lay off 15 staffers as part of a strategic shift focused on audio.

The big picture: The shift away from digital publishing will allow WAMU to focus on its core radio products, as well as new digital audio opportunities like podcasts and live events, WAMU general manager Erika Pulley-Hayes told Axios.

"We're making the choice to invest in what we're better at than anyone else in this town, and that's audio," Pulley-Hayes said.
Details: Fifteen positions will be eliminated as part of the changes, but new positions — mostly audio specialists and producers — will be added.

"We feel like this is the best way for us to engage and build loyalty," said Michael Tribble, WAMU's newly hired chief content officer.
WAMU is planning to launch a new local radio show and hopes to build an app.
Between the lines: Research commissioned by the station's leadership suggested the WAMU brand was stickier than DCist's, both executives explained.

"Too many media companies fail by trying to be all things to all people, leaving their value proposition diluted and weakened," said Peter Cherukuri, vice chair of WAMU's board of advisers.
https://www.axios.com/2024/02/23/wamu-d ... washington

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TC Talks
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Re: Layoffs at WAMU, Washington.

Post by TC Talks » Fri Feb 23, 2024 10:40 pm

The DCist was a local micro-news platform. They never reached break even.

They are growing their podcast offerings and Salon style events. Both have solid revenue models.
“The more you can increase fear of drugs, crime, welfare mothers, immigrants and aliens, the more you control all of the people.”
― Noam Chomsky

Posting Content © 2024 TC Talks Holdings LP.

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FredLeonard
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Re: Layoffs at WAMU, Washington.

Post by FredLeonard » Sun Mar 17, 2024 5:36 pm

TC Talks wrote:
Fri Feb 23, 2024 10:40 pm
The DCist was a local micro-news platform. They never reached break even.

They are growing their podcast offerings and Salon style events. Both have solid revenue models.
Public radio stations are supposed to be non profits - not money-grubbing, avaricious B-school types.

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TC Talks
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Re: Layoffs at WAMU, Washington.

Post by TC Talks » Sun Mar 17, 2024 5:59 pm

FredLeonard wrote:
Sun Mar 17, 2024 5:36 pm
TC Talks wrote:
Fri Feb 23, 2024 10:40 pm
The DCist was a local micro-news platform. They never reached break even.

They are growing their podcast offerings and Salon style events. Both have solid revenue models.
Public radio stations are supposed to be non profits - not money-grubbing, avaricious B-school types.
Um, they also aren't supposed to lose money.
“The more you can increase fear of drugs, crime, welfare mothers, immigrants and aliens, the more you control all of the people.”
― Noam Chomsky

Posting Content © 2024 TC Talks Holdings LP.

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