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New GM logo
Posted: Mon Jan 11, 2021 6:00 pm
by kager
Not sure I'm all-in on this one.
Looks more like a smartphone app icon that changes often than sign of strength and a ... well, whatever GM is trying to become.
https://www.creativebloq.com/news/general-motors-logo
Re: New GM logo
Posted: Mon Jan 11, 2021 6:12 pm
by TC Talks
Oof. This one was developed by a committee for sure.
Re: New GM logo
Posted: Mon Jan 11, 2021 6:58 pm
by Turkeytop
They didn't listen to their Focus Group.
Re: New GM logo
Posted: Mon Jan 11, 2021 7:20 pm
by km1125
Just wondering.... Is this related to the BK move in some way?
Re: New GM logo
Posted: Mon Jan 11, 2021 9:49 pm
by Rate This
The m is supposed to look like a plug... it represents their new electric car direction.
Re: New GM logo
Posted: Mon Jan 11, 2021 9:51 pm
by Turkeytop
Rate This wrote: ↑Mon Jan 11, 2021 9:49 pm
The m is supposed to look like a plug... it represents their new electric car direction.
Do you know that for sure, or is that just conjecture? It seems possible.
Re: New GM logo
Posted: Mon Jan 11, 2021 9:52 pm
by Rate This
Turkeytop wrote: ↑Mon Jan 11, 2021 9:51 pm
Rate This wrote: ↑Mon Jan 11, 2021 9:49 pm
The m is supposed to look like a plug... it represents their new electric car direction.
Do you know that for sure, or is that just conjecture? It seems possible.
If you read far enough into the article they quote a GM spokesman spinning it that way.
Re: New GM logo
Posted: Mon Jan 11, 2021 10:01 pm
by Matt
GM is iconic. There was no need to change logos.
Re: New GM logo
Posted: Mon Jan 11, 2021 10:05 pm
by Turkeytop
Matt wrote: ↑Mon Jan 11, 2021 10:01 pm
GM is iconic. There was no need to change logos.
That's what I thought too.
Re: New GM logo
Posted: Tue Jan 12, 2021 1:38 am
by MotorCityRadioFreak
Having worked there and knowing a little of the mindset, I wouldn't put it past them to design the logo like an electric charging station. Every other day, there was a focus on the new electric technology and always open to new ideas of customers and employees. Mary Barra made it very clear that the company is transitioning to a slimmer portfolio with less sedans. Getting rid of the Volt, Cruze, Impala, LaCrosse, and Regal were a big deal.
I do not like the new logo, but you cannot say that GM isn't working hard to reinvent itself. Would have never thought Hummer would come back as an EV.
Re: New GM logo
Posted: Tue Jan 12, 2021 7:31 am
by moldyoldie
It's too reminiscent of the PBS and Facebook logos, but perhaps that's part of some macro-social design as well. The "plug" idea went right by me.
Re: New GM logo
Posted: Tue Jan 12, 2021 8:52 am
by Deleted User 14896
Turkeytop wrote: ↑Mon Jan 11, 2021 6:58 pm
They didn't listen to their Focus Group.
That would be a Ford.
Re: New GM logo
Posted: Tue Jan 12, 2021 10:44 am
by TC Talks
One of my vintage vehicles has this logo on it, I think it's the coolest one I've ever seen for general motors...
When I see the new logo I think pixie latte and general motors is more casual Friday. They really don't have a very high social collateral quotient.
Re: New GM logo
Posted: Tue Jan 12, 2021 2:52 pm
by MotorCityRadioFreak
Mike Oxlong wrote: ↑Tue Jan 12, 2021 8:52 am
Turkeytop wrote: ↑Mon Jan 11, 2021 6:58 pm
They didn't listen to their Focus Group.
That would be a Ford.
I don't even like Ford, but their PR lately has been great. Some of the best ads I have seen from the big 3 in a long time.
Re: New GM logo
Posted: Wed Jan 13, 2021 8:09 am
by audiophile
MotorCityRadioFreak wrote: ↑Tue Jan 12, 2021 2:52 pm
Mike Oxlong wrote: ↑Tue Jan 12, 2021 8:52 am
Turkeytop wrote: ↑Mon Jan 11, 2021 6:58 pm
They didn't listen to their Focus Group.
That would be a Ford.
I don't even like Ford, but their PR lately has been great. Some of the best ads I have seen from the big 3 in a long time.
Were you raised by goats?
https://fordauthority.com/2021/01/ford- ... nco-sport/