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New GM logo

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kager
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New GM logo

Post by kager » Mon Jan 11, 2021 6:00 pm

Image

Not sure I'm all-in on this one.

Looks more like a smartphone app icon that changes often than sign of strength and a ... well, whatever GM is trying to become.

https://www.creativebloq.com/news/general-motors-logo


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TC Talks
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Re: New GM logo

Post by TC Talks » Mon Jan 11, 2021 6:12 pm

Oof. This one was developed by a committee for sure.


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Turkeytop
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Re: New GM logo

Post by Turkeytop » Mon Jan 11, 2021 6:58 pm

They didn't listen to their Focus Group.


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km1125
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Re: New GM logo

Post by km1125 » Mon Jan 11, 2021 7:20 pm

Just wondering.... Is this related to the BK move in some way?



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Rate This
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Re: New GM logo

Post by Rate This » Mon Jan 11, 2021 9:49 pm

kager wrote:
Mon Jan 11, 2021 6:00 pm
Image

Not sure I'm all-in on this one.

Looks more like a smartphone app icon that changes often than sign of strength and a ... well, whatever GM is trying to become.

https://www.creativebloq.com/news/general-motors-logo
The m is supposed to look like a plug... it represents their new electric car direction.



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Turkeytop
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Re: New GM logo

Post by Turkeytop » Mon Jan 11, 2021 9:51 pm

Rate This wrote:
Mon Jan 11, 2021 9:49 pm
kager wrote:
Mon Jan 11, 2021 6:00 pm
Image

Not sure I'm all-in on this one.

Looks more like a smartphone app icon that changes often than sign of strength and a ... well, whatever GM is trying to become.

https://www.creativebloq.com/news/general-motors-logo
The m is supposed to look like a plug... it represents their new electric car direction.
Do you know that for sure, or is that just conjecture? It seems possible.


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Rate This
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Re: New GM logo

Post by Rate This » Mon Jan 11, 2021 9:52 pm

Turkeytop wrote:
Mon Jan 11, 2021 9:51 pm
Rate This wrote:
Mon Jan 11, 2021 9:49 pm
kager wrote:
Mon Jan 11, 2021 6:00 pm
Image

Not sure I'm all-in on this one.

Looks more like a smartphone app icon that changes often than sign of strength and a ... well, whatever GM is trying to become.

https://www.creativebloq.com/news/general-motors-logo
The m is supposed to look like a plug... it represents their new electric car direction.
Do you know that for sure, or is that just conjecture? It seems possible.
If you read far enough into the article they quote a GM spokesman spinning it that way.



Matt
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Re: New GM logo

Post by Matt » Mon Jan 11, 2021 10:01 pm

GM is iconic. There was no need to change logos.


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Turkeytop
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Re: New GM logo

Post by Turkeytop » Mon Jan 11, 2021 10:05 pm

Matt wrote:
Mon Jan 11, 2021 10:01 pm
GM is iconic. There was no need to change logos.
That's what I thought too.


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MotorCityRadioFreak
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Re: New GM logo

Post by MotorCityRadioFreak » Tue Jan 12, 2021 1:38 am

Having worked there and knowing a little of the mindset, I wouldn't put it past them to design the logo like an electric charging station. Every other day, there was a focus on the new electric technology and always open to new ideas of customers and employees. Mary Barra made it very clear that the company is transitioning to a slimmer portfolio with less sedans. Getting rid of the Volt, Cruze, Impala, LaCrosse, and Regal were a big deal.

I do not like the new logo, but you cannot say that GM isn't working hard to reinvent itself. Would have never thought Hummer would come back as an EV.


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moldyoldie
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Re: New GM logo

Post by moldyoldie » Tue Jan 12, 2021 7:31 am

It's too reminiscent of the PBS and Facebook logos, but perhaps that's part of some macro-social design as well. The "plug" idea went right by me.


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Re: New GM logo

Post by Deleted User 14896 » Tue Jan 12, 2021 8:52 am

Turkeytop wrote:
Mon Jan 11, 2021 6:58 pm
They didn't listen to their Focus Group.
That would be a Ford.



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TC Talks
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Re: New GM logo

Post by TC Talks » Tue Jan 12, 2021 10:44 am

One of my vintage vehicles has this logo on it, I think it's the coolest one I've ever seen for general motors...

Image

When I see the new logo I think pixie latte and general motors is more casual Friday. They really don't have a very high social collateral quotient.


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MotorCityRadioFreak
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Re: New GM logo

Post by MotorCityRadioFreak » Tue Jan 12, 2021 2:52 pm

Mike Oxlong wrote:
Tue Jan 12, 2021 8:52 am
Turkeytop wrote:
Mon Jan 11, 2021 6:58 pm
They didn't listen to their Focus Group.
That would be a Ford.
I don't even like Ford, but their PR lately has been great. Some of the best ads I have seen from the big 3 in a long time.


They/them, non-binary and proud.

Remember that “2000 Mules” was concocted by a circus of elephants.
The right needs to stop worry about what’s between people’s legs. Instead, they should focus on what’s between their ears.
Audacity sucks.

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audiophile
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Re: New GM logo

Post by audiophile » Wed Jan 13, 2021 8:09 am

MotorCityRadioFreak wrote:
Tue Jan 12, 2021 2:52 pm
Mike Oxlong wrote:
Tue Jan 12, 2021 8:52 am
Turkeytop wrote:
Mon Jan 11, 2021 6:58 pm
They didn't listen to their Focus Group.
That would be a Ford.
I don't even like Ford, but their PR lately has been great. Some of the best ads I have seen from the big 3 in a long time.


Were you raised by goats? :lol

https://fordauthority.com/2021/01/ford- ... nco-sport/


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