Acceptable registrations in the queue through October 17 at 11:00a ET have now been activated. Enjoy! -M.W.

Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619

Classic commercials WWJ TV 1977

Here's your place to reminisce about classic radio and television. Want to share memories of The Big 8? How about J.P. McCarthy? Do it here!
User avatar
windsor
Posts: 440
Joined: Sat Dec 04, 2004 8:27 pm
Location: In OZZy"s BoneYard.....

Classic commercials WWJ TV 1977

Post by windsor » Wed Apr 22, 2020 8:56 pm

Take yourself back to may 20 1977 on the New4 WWJ TV Detroit...…

https://www.youtube.com/watch?v=OAQfRDedobE


WLLZ needs to bring Sreaming Scott to Morning's on 106.7

User avatar
Calvert DeForest
Posts: 543
Joined: Thu Dec 02, 2004 5:14 pm
Location: The corner of US-16 and M-78

Re: Classic commercials WWJ TV 1977

Post by Calvert DeForest » Wed Apr 29, 2020 10:30 am

I'm reminded of how much black there was between commercial events back in the day. A good one or two seconds. These days transitions are flash cut frame-to-frame. The advent of digital servers made it possible to eliminate any pause between one spot and the next. The idea is to run the break in constant motion and keep viewers engaged. Also gives stations and networks more inventory by freeing up the dead space. Downside is that the natural pause between events has disappeared. It's like watching one long spot for different products.


If you ask who I'm voting for, I'll tell you I'm voting for the person I'm voting for.

User avatar
Some Guy from Toledo
Posts: 98
Joined: Sat Jan 06, 2007 1:12 pm

Re: Classic commercials WWJ TV 1977

Post by Some Guy from Toledo » Wed Apr 29, 2020 7:27 pm

Calvert DeForest wrote:
Wed Apr 29, 2020 10:30 am
I'm reminded of how much black there was between commercial events back in the day. A good one or two seconds. These days transitions are flash cut frame-to-frame. The advent of digital servers made it possible to eliminate any pause between one spot and the next. The idea is to run the break in constant motion and keep viewers engaged. Also gives stations and networks more inventory by freeing up the dead space. Downside is that the natural pause between events has disappeared. It's like watching one long spot for different products.
I noticed how often this differed from country to country. In France for example, it had been a tradition to splice all the ads onto a single reel and have a blue background or a colorful short motif lead between each ad.
https://www.youtube.com/watch?v=RQZAFsdUgC0
https://www.youtube.com/watch?v=mibFRDXqxi8
https://www.youtube.com/watch?v=rhcfbu1TPdw

Some countries like The Netherlands and Germany created little cartoon inserts that often played between the ads.
https://www.youtube.com/watch?v=zMitnNMh0tY
https://www.youtube.com/watch?v=ZodfabhAQ9Y

In Japan, a similar premise was followed, but instead of having something between ads, they simply spliced to the next ad.
https://www.youtube.com/watch?v=UyceZdyUtEM
https://www.youtube.com/watch?v=gKBUGEdXhP4
https://www.youtube.com/watch?v=aBzb8P4v4X8

This method seems to have became standard in the way commercials are slotted nowadays everywhere, though minus the second of silence between ads, which Japan still has to this day!
https://www.youtube.com/watch?v=CIcoRPVmzzY



User avatar
SolarMax
Posts: 381
Joined: Sat Dec 04, 2004 5:59 pm
Location: 313

Re: Classic commercials WWJ TV 1977

Post by SolarMax » Wed Apr 29, 2020 10:09 pm

For ages, it was de rigueur that commercials had to begin with a fade up, and end with a fade out, usually 15 frames (1/2 second), shorter if the copy was "fat." Practice was also that a :30 was usually actually 29 sec:20 frames, providing a small bit of leeway and a "breath" between spots within a manually switched break.
Digital servers and automated playlists should result in seamless, smooth breaks. However, with the outsourcing of most local stations' Master Control operations to centralized hub facilities, stations that prided themselves on a "tight" on-air look now have out-of-market console jockeys that upcut and downcut spots, mis-time cutaways to and from network feeds or studios. Regardless of a lower grade on-air look, management's bottom line is served.



User avatar
Musicrewired
Posts: 147
Joined: Sat Mar 31, 2012 6:04 pm
Location: Right here on the screen

Re: Classic commercials WWJ TV 1977

Post by Musicrewired » Mon Jun 08, 2020 11:34 pm

From Great Scott Supermarkets, that then-futuristic 4 logo (from the waning days as WWJ-TV), Wes Sarginson and Super Max in the news promo, and the :60 ads and PSA's I remember, it was a fun side trip back to '77. I remember watching Hee Haw on Saturday evenings, and The Muppet Show as well. Both shows had decent musical segments that stood out for me.

I also recall watching Fernwood 2Night that summer, after the 11:00 pm news on channel 2, if I remember correctly.

Plus, I hadn't noticed transitions between elements back then, but it's kind of refreshing to see a short gap to delineate each spot. All I need now is the end-of-day Interfaith Council bits, and the rest of the sign-offs stations ran.



Post Reply Previous topicNext topic