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Search found 15 matches

by option1
Sun Jan 19, 2020 11:10 am
Forum: Flint, Tri-Cities, and The Thumb
Topic: "We cannot play two females back-to-back"
Replies: 22
Views: 1542

Re: "We cannot play two females back-to-back"

Maybe I’m just over thinking this. How ‘bout pick a target demo and play the hits. Scheduling rules from the 70’s just don’t apply anymore. There are reasons TSL is down across all formats. Streaming, satellite radio, and podcasts or digital audiobooks are our competition. If we continue to devolve ...
by option1
Tue Jan 14, 2020 8:05 pm
Forum: Grand Rapids/West Michigan
Topic: Local iHeartRadio Firings
Replies: 13
Views: 2676

Re: Local iHeartRadio Firings

This might go down as the worst single day in the history of radio.

What is even scarier is that radio is a copycat business. Iheart has established a new model for others to follow. It is more likely to get worse.
by option1
Tue Jan 14, 2020 7:58 pm
Forum: Grand Rapids/West Michigan
Topic: Nielsen audio ratings roundup: WLAV's ratings are at multi-decade RECORD LOW levels! WTNR remains a dumpster fire!
Replies: 15
Views: 2142

Re: Nielsen audio ratings roundup: WLAV's ratings are at multi-decade RECORD LOW levels! WTNR remains a dumpster fire!

You guys haven’t even discussed the 105.3 HotFM continuous trainwreck. Add that to the Cumulus GR ratings portfolio and it spells d-i-s-a-s-t-e-r.
by option1
Tue Jan 14, 2020 7:44 pm
Forum: Metro Detroit/SE Michigan
Topic: NOheart cuts have begun
Replies: 28
Views: 4665

Re: NOheart cuts have begun

Brutal day in radio today. Black Tuesday. Radio as we know it will never be the same.
by option1
Fri Aug 30, 2019 2:28 am
Forum: Grand Rapids/West Michigan
Topic: New 105.3 Hot FM morning show announced
Replies: 13
Views: 2531

Re: New 105.3 Hot FM morning show announced

Warning...Rant Post... I like that they are willing to break tradition and give this a shot. Successful women morning show leads are still fairly rare, let alone two women on a CHR. GR has a great lead in Connie at WLHT. The problem here is that Hot is just an overall cluster-fuck. Hot should have b...
by option1
Mon May 27, 2019 6:34 pm
Forum: Metro Detroit/SE Michigan
Topic: 98.7 The Breeze just ruined itself with new Fresh / RnB playlist
Replies: 476
Views: 37439

Re: 98.7 The Breeze just ruined itself with new Fresh / RnB playlist

Stopnswap my brother. Did you actually write that “PPM’s can’t tell if people aren’t tuning in because of talking?” Dude. Put the Cheetos and Mountain Dew down, get off this website for five minutes and do a little homework on how PPM works. That statement is really unbelievable coming from a person...
by option1
Mon May 27, 2019 9:42 am
Forum: Metro Detroit/SE Michigan
Topic: 98.7 The Breeze just ruined itself with new Fresh / RnB playlist
Replies: 476
Views: 37439

Re: 98.7 The Breeze just ruined itself with new Fresh / RnB playlist

MW, PPM has changed the game. If the data says shut them up and play more music that’s what programmers are going to do.
by option1
Fri Mar 01, 2019 6:24 pm
Forum: Metro Detroit/SE Michigan
Topic: 106.7 to flip shortly, RIP FAULT
Replies: 38
Views: 3199

Re: 106.7 to flip shortly, RIP FAULT

Is there a format this frequency hasn’t been?
by option1
Mon Feb 18, 2019 11:38 pm
Forum: Metro Detroit/SE Michigan
Topic: Mojo in the morning phone scams
Replies: 49
Views: 4360

Re: Mojo in the morning phone scams

Stopnswap, what you are alluding to is correct. People could give a rats ass whether or not they are fake. After all, they are called phone SCAMS. I haven’t met one person that said “Here comes that fake phone scam, I’m turning over to WJR for my daily dose of reality.” And speaking of WJR Fet-500, ...
by option1
Mon Feb 18, 2019 1:56 am
Forum: Metro Detroit/SE Michigan
Topic: Mojo in the morning phone scams
Replies: 49
Views: 4360

Re: Mojo in the morning phone scams

Ummmmm...it’s called entertainment on CHR radio. That’s usually how morning shows win in that particular format. I would guess that after several years of doing these that it’s working. These phone scams are appointment listening. Give the people what they want when they expect it. You’re not always...
by option1
Sat Jan 12, 2019 6:59 pm
Forum: Grand Rapids/West Michigan
Topic: Fall 2018 Nielsen Audio #'s for Kalamazoo
Replies: 5
Views: 1382

Re: Fall 2018 Nielsen Audio #'s for Kalamazoo

How nobody, (hello Midwest), has put on a true top40 in k-zoo to compete with kfr is unbelievable. Look at the numbers. KFR has almost 3x the 12+ numbers as the closest competitor and it’s their sister station! KFR has been masquerading as a top40 for years. It’s a Hot AC. They avoid rhythmic songs ...
by option1
Thu Jan 10, 2019 11:33 pm
Forum: Grand Rapids/West Michigan
Topic: Fall 2018 Nielsen Audio #'s for Grand Rapids
Replies: 4
Views: 1632

Re: Fall 2018 Nielsen Audio #'s for Grand Rapids

Well MW, you and I have been been on this board for what seems like an eternity discussing just how God awful the programming has been at Hot FM. As SNX surges, you have to wonder when somebody is going to walk into that building and politely say to the staff “ We are getting our asses kicked by WKQ...
by option1
Thu Jan 10, 2019 10:57 pm
Forum: Grand Rapids/West Michigan
Topic: Theory regarding Cumulus' next format move
Replies: 19
Views: 5686

Re: Theory regarding Cumulus' next format move

Straight up Urban in GR...I don’t think it will work. Too niche. Tough sell. And would take a lot of patience to get traction. BUT a throwback Hip-Hop station that plays 25% currents and 75% old school would have the potential to do some damage. The music would be familiar thanks to WSNX’s 20+ year ...
by option1
Fri Dec 28, 2018 9:10 am
Forum: Metro Detroit/SE Michigan
Topic: 98.7 The Breeze just ruined itself with new Fresh / RnB playlist
Replies: 476
Views: 37439

Re: 98.7 The Breeze just ruined itself

Stopnswap, I hate to break the news to you, but Bennie and the Jets was one of the biggest songs on RnB radio at the time of its release. Elton even performed it on soul train. I wouldn’t be surprised if you heard more songs by white artists that crossed over. This ain’t San Francisco dude. It’s DEE...
by option1
Tue Nov 13, 2018 12:21 am
Forum: Metro Detroit/SE Michigan
Topic: 98.7 The Breeze (Soft AC) is here!
Replies: 246
Views: 29268

Re: 98.7 The Breeze (Soft AC) is here!

You now have a 3 share of displaced listeners that aren’t going to be listening to the breeze. ‘KQI can take a victory lap as they will surely benefit from the flip.