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Search found 15 matches

by craigrussell100
Fri Aug 16, 2019 12:09 pm
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Ratings are out!
Replies: 23
Views: 1460

Re: Ratings are out!

Actually MW by the end of next year ALL markets will be on that monthly schedule...finally getting some worth out of the Neilsen money....Its not alot of a change for the Continuous markets right now...they just get a monthly report as opposed to trends...the bigger deal will be the smaller "twice a...
by craigrussell100
Tue Aug 13, 2019 11:31 am
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Ratings are out!
Replies: 23
Views: 1460

Re: Ratings are out!

Its probably more like 750 a ratings period...1500 for the total year...still a small sample size...but radio stations have been complaining about that since they started the ratings....
by craigrussell100
Mon Aug 12, 2019 12:20 pm
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Ratings are out!
Replies: 23
Views: 1460

Re: Ratings are out!

"The problem any new station will run into is this rolling average ratings methodology. If I launched a new station tomorrow it would take nearly two years for the ratings to catch up."

Thats just the released +12 numbers. PD Advantage users get the full book to book breakouts. Agencies do too.
by craigrussell100
Wed Jul 31, 2019 12:09 pm
Forum: Metro Detroit/SE Michigan
Topic: Neilsen Ratings Question
Replies: 3
Views: 639

Re: Neilsen Ratings Question

Incorrect. If you don't pay, you don't have access to the information, to use for sales, etc. And you aren't listed in All Access, Radio Ink, etc. But if you subscribe, you see everyone's numbers. Agencies subscribe, thus they see all the numbers. Everyone who has listening gets rated.
by craigrussell100
Thu Jul 25, 2019 2:05 pm
Forum: Metro Detroit/SE Michigan
Topic: The Breeze
Replies: 16
Views: 2269

Re: The Breeze

"When you go from a power-gold song into a newer, wailing, sad snowflake hipster tune, it's a major tune-out factor." Hate to tell you, if you are male, and/or over the age of 45, they dont care. The station. The people making the decisions. The people they are trying to reach. Dont Care. They are c...
by craigrussell100
Mon Feb 18, 2019 12:48 pm
Forum: Flint, Tri-Cities, and The Thumb
Topic: CK 105.5
Replies: 20
Views: 4075

Re: CK 105.5

by craigrussell100
Mon Jan 14, 2019 1:46 pm
Forum: Grand Rapids/West Michigan
Topic: Fall 2018 Nielsen Audio #'s for Battle Creek
Replies: 4
Views: 1028

Re: Fall 2018 Nielsen Audio #'s for Battle Creek

Id argue no to listing them together. Having worked in both markets, they are very different places. There's a reason they are separate. Trust me....
by craigrussell100
Fri Jan 04, 2019 3:23 pm
Forum: Grand Rapids/West Michigan
Topic: WBBL gone
Replies: 64
Views: 12715

Re: WBBL gone

"1. A temporary extra transmitter for WLAV to get coverage to the east while they make ready the temporary antenna to the west (GVSU) 2. Alternative (a trendy format, hopefully they would do it better than CC) 3. Soft AC (another trendy format, although The River has it fairly tied up here) 4. The r...
by craigrussell100
Mon Dec 17, 2018 11:47 am
Forum: Metro Detroit/SE Michigan
Topic: WDVD afternoon drive
Replies: 16
Views: 2083

Re: WDVD afternoon drive

It appears New England...

https://www.allaccess.com/net-news/arch ... ges-rochel

And FTR Jake Edwards is in Tennessee...he'd have to VT...which wouldnt be a big deal I guess...
by craigrussell100
Wed Nov 28, 2018 11:45 am
Forum: Metro Detroit/SE Michigan
Topic: Shaffee is coming... to WCSX
Replies: 9
Views: 1309

Re: Shaffee is coming... to WCSX

AND used to work at WGRD/GR with CSX PD JT...Along with Dahmer...its a westside radio reunion....all they need now is FB&HW....
by craigrussell100
Tue Nov 06, 2018 12:19 pm
Forum: Grand Rapids/West Michigan
Topic: Z96.5 in K'zoo is now 96.5 Jack FM!
Replies: 15
Views: 3084

Re: Z96.5 in K'zoo is now 96.5 Jack FM!

Midwest owns Jack fm in Nashville...pulls in consistent top 5 6+ numbers...last month they were second to Midwest's AC with a 6.7...they are doing something right there... https://963jackfm.com/ Recently played looks pretty "classic hits-ey" to me...in Nashville, the only other CH is an AM station....
by craigrussell100
Tue Nov 06, 2018 12:13 pm
Forum: Metro Detroit/SE Michigan
Topic: womc morning show
Replies: 9
Views: 2112

Re: womc morning show

Actually, Trudy hasnt VTed at Rock 105 for 6 months...that ended n May....
by craigrussell100
Fri Nov 02, 2018 12:02 pm
Forum: Grand Rapids/West Michigan
Topic: Z96.5 in K'zoo is now 96.5 Jack FM!
Replies: 15
Views: 3084

Re: Z96.5 in K'zoo is now 96.5 Jack FM!

I'm just surprised they actually paid to switch it to "Jack"...and didn't come up with some workaround...I'm looking right at you "Mike" and "Joe" in Lansing and Saginaw...Duke-FM Is obviously taken, but maybe "Steve" or "Jeff" FM could have worked...
by craigrussell100
Tue Feb 03, 2015 8:37 pm
Forum: Neighboring States/Ontario
Topic: New home for the Cubs: WBBM-780
Replies: 9
Views: 4651

Re: New home for the Cubs: WBBM-780

According to Wikipedia, so take it for what it's worth

"On June 5, 2014, the Chicago Cubs announced that radio broadcasts of its games would move from WGN to WBBM for the 2015 season under a seven-year deal. The deal will end the team's 90-year association with WGN."

2015-90= 1925