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Search found 19 matches

by craigrussell100
Wed Jan 29, 2020 2:04 pm
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Updates
Replies: 5
Views: 961

Re: Updates

by craigrussell100
Tue Jan 28, 2020 12:04 pm
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Fall 2019 ratings
Replies: 9
Views: 899

Re: Fall 2019 ratings

"Also, the subscribing stations (not counting WSRT, WLDR, or WBNZ) add up to 47.3. That means around half of all listening in this market is to MacGarb (probably around 10-12 shares combined), non-subscribing noncoms (IPR, WLJN/WLJW, Smile FM, Baraga/Relevant), out of market stations (I'm including ...
by craigrussell100
Fri Dec 13, 2019 1:51 pm
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Townsquare Media
Replies: 12
Views: 963

Re: Townsquare Media

Hey...a post I can comment on. Having worked both "Up North" for 10+ years and at TSQ for 5 years, I can confidentially say that if ANY of the big chains were to buy into the TC market, TSQ would be it. BUT they would only buy the "big fish" (i.e. Biderman) There just isnt enough money for any of th...
by craigrussell100
Tue Nov 05, 2019 4:23 pm
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Find "Waldo" Finster
Replies: 38
Views: 2807

Re: Find "Waldo" Finster

The Plot Thins... https://www.facebook.com/Finsterinthemorning/?__tn__=kCH-R&eid=ARDCPCAjbBcoClxpnC7PxNYoZCLvLxIovKTwAWCBgUYHF4M1PjtadCB-vy1jn3FFkyiQP3tu33S-Qu-E&hc_ref=ARQ5GOQU6oY5vHitOI8UFPhbC_F3vp8bU_46WYXU6kfMNPPWckc1iXlyHWmOl0uLWcI&fref=nf&__xts__[0]=68.ARALmQ95Lf4cqj7Stc-jM35ayf6LKZJltZo5rZa4l...
by craigrussell100
Thu Oct 17, 2019 11:35 am
Forum: Grand Rapids/West Michigan
Topic: September numbers are in; are WTNR's numbers truly this terrible ?!?!
Replies: 5
Views: 1104

Re: September numbers are in; are WTNR's numbers truly this terrible ?!?!

WKLQ is owned by Cumulus. Cumulus buys the book. Their numbers should be reflected here.......unless......

They dont HAVE any numbers. Or its an error. They should be listed here.
by craigrussell100
Fri Aug 16, 2019 12:09 pm
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Ratings are out!
Replies: 23
Views: 3261

Re: Ratings are out!

Actually MW by the end of next year ALL markets will be on that monthly schedule...finally getting some worth out of the Neilsen money....Its not alot of a change for the Continuous markets right now...they just get a monthly report as opposed to trends...the bigger deal will be the smaller "twice a...
by craigrussell100
Tue Aug 13, 2019 11:31 am
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Ratings are out!
Replies: 23
Views: 3261

Re: Ratings are out!

Its probably more like 750 a ratings period...1500 for the total year...still a small sample size...but radio stations have been complaining about that since they started the ratings....
by craigrussell100
Mon Aug 12, 2019 12:20 pm
Forum: Northern Lower Michigan/Eastern U.P.
Topic: Ratings are out!
Replies: 23
Views: 3261

Re: Ratings are out!

"The problem any new station will run into is this rolling average ratings methodology. If I launched a new station tomorrow it would take nearly two years for the ratings to catch up."

Thats just the released +12 numbers. PD Advantage users get the full book to book breakouts. Agencies do too.
by craigrussell100
Wed Jul 31, 2019 12:09 pm
Forum: Metro Detroit/SE Michigan
Topic: Neilsen Ratings Question
Replies: 3
Views: 937

Re: Neilsen Ratings Question

Incorrect. If you don't pay, you don't have access to the information, to use for sales, etc. And you aren't listed in All Access, Radio Ink, etc. But if you subscribe, you see everyone's numbers. Agencies subscribe, thus they see all the numbers. Everyone who has listening gets rated.
by craigrussell100
Thu Jul 25, 2019 2:05 pm
Forum: Metro Detroit/SE Michigan
Topic: The Breeze
Replies: 14
Views: 4211

Re: The Breeze

"When you go from a power-gold song into a newer, wailing, sad snowflake hipster tune, it's a major tune-out factor." Hate to tell you, if you are male, and/or over the age of 45, they dont care. The station. The people making the decisions. The people they are trying to reach. Dont Care. They are c...
by craigrussell100
Mon Feb 18, 2019 12:48 pm
Forum: Flint, Tri-Cities, and The Thumb
Topic: CK 105.5
Replies: 20
Views: 5436

Re: CK 105.5

by craigrussell100
Mon Jan 14, 2019 1:46 pm
Forum: Grand Rapids/West Michigan
Topic: Fall 2018 Nielsen Audio #'s for Battle Creek
Replies: 4
Views: 1427

Re: Fall 2018 Nielsen Audio #'s for Battle Creek

Id argue no to listing them together. Having worked in both markets, they are very different places. There's a reason they are separate. Trust me....
by craigrussell100
Fri Jan 04, 2019 3:23 pm
Forum: Grand Rapids/West Michigan
Topic: WBBL gone
Replies: 64
Views: 15561

Re: WBBL gone

"1. A temporary extra transmitter for WLAV to get coverage to the east while they make ready the temporary antenna to the west (GVSU) 2. Alternative (a trendy format, hopefully they would do it better than CC) 3. Soft AC (another trendy format, although The River has it fairly tied up here) 4. The r...
by craigrussell100
Mon Dec 17, 2018 11:47 am
Forum: Metro Detroit/SE Michigan
Topic: WDVD afternoon drive
Replies: 16
Views: 2757

Re: WDVD afternoon drive

It appears New England...

https://www.allaccess.com/net-news/arch ... ges-rochel

And FTR Jake Edwards is in Tennessee...he'd have to VT...which wouldnt be a big deal I guess...