https://radioinsight.com/headlines/2614 ... agic-93-9/
First major post-Thanksgiving flip
MIA becomes Magic in Miami
Re: MIA becomes Magic in Miami
iHeart has always had rating issues with that station. Maybe they might do better this time.
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Re: MIA becomes Magic in Miami
93.9 is like South Florida's version of Detroit's 106.7 - a cursed frequency. The various formats tried since the end of Smooth Jazz Love 94 have met with middling success at best. Magic looks like it's being positioned between Spanish Amor 107.5 and English Easy 93.1, both of which are ratings monsters. This could finally be what works for them.
Re: MIA becomes Magic in Miami
I'm not that familiar with The Miami market other than Easy 93.1.