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GRAND RAPIDS, Mich. (WOTV)- WOTV 4 is revealing the next chapter of its brand evolution. On March 23, 2022, viewers will now experience their favorite WOTV content as “ABC 4 West Michigan”.
ABC 4 West Michigan focuses on several brand pillars including special features on entertainment content, local guides, and great contests! The station’s entertainment-centric rebrand happens just in time for Hollywood’s biggest night; The 94th annual Oscars are set for Sunday, March 27th at 8 pm on ABC.
“The station is really curated from the type of content our viewers and digital users have shown us they want. We’re excited to deliver even more local lifestyle content and fun entertainment stories across our platforms,” said, WOOD TV8 Vice President and General Manager, Julie Brinks. “We are an ABC station that serves the largest footprint in West Michigan, and we want to be viewers entertainment escape every day on all the platforms.”
ABC 4 West Michigan debuts a brand-new graphic look, designed in-house and including an eye-catching primary color palette and energetic design elements. The station will feature content from four local television personalities; Maranda, with a focus on children and families, Jordan Carson featuring community content, Morgan Poole spotlighting entertainment and Alec Giannakopoulos centered on ABC sports.
ABC 4’s website remains part of the station group’s primary website WOODTV.com and can now be found at abc4westmichigan.com or WOODTV.com/abc4. Viewers looking for a daily dose of fun can now turn to ABC 4 West Michigan starting Wednesday, March 23, 2022.
Didn't Star 105.7 use the branding "Music Women Love" a number of years ago? I remember seeing that phrase on their website at least if not on the air.
There was also a syndicated Easy Listening/MOR format in the '70s known as "Music Only for a Woman." Not sure if any stations in this area used it, but it was used in New York (to no success) and there's some discussion about it here: https://www.youtube.com/watch?v=CsEMO0QkD6g&t=4784s
I wonder if this rebrand was at least in part influenced by ABC's recent rebrand/refresh, which dictates that the network logo should be at least 60% of the side of the channel number.
